Our brand is expressed in everything we do from the way we collect our rent to how we carry out repairs and drive our vans.
It is our essence, our personality, and the way that we are understood by the outside world. It is who we are and what we stand for.
These guidelines set out our specific style points and other more general style and grammatical points. They are designed to ensure consistency in communications and enable flexibility to accommodate different formats, channels, and audiences.
The guidelines apply to all Group, brand, and subsidiary communications for external and internal audiences unless indicated otherwise.
All marketing communications for tenants should always be channelled through the Marketing and Communications team for a brand review before release. This includes direct mail, email, newsletters, advertising, and leaflets. Marketing campaigns that target individuals or individuals are also subject to GDPR.
Progress Lifeline, Key Unlocking Futures and Concert Living have local arrangements for brand governance of marketing materials.